CORPORATE SUMMARY
Ease of Life Products (EOLP) develops simple, safe and effective assistive devices for the Durable Medical Equipment (DME) and Home Medical Equipment (HME) markets. Through the use of our products people with disabilities will experience greater independence.

EOLP was formed in 2003 as Ease of Life Products, Inc. and registered as a New York limited liability corporation in January 2007. After ten years of extensive research and development, EOLP has sought to commercialize its first product offering.

EOLP’s initial product offering is the Minishopper Model 410, a portable and collapsible side-mounting frame specifically made to attach to a variety of wheelchairs. The Model 410 frame is the first in a series, designed to accommodate a number of alternative accessories and attachments such as bags, luggage, computer laptop cases and hospital IV poles to suit the needs of private end users and their caretakers as well as the needs of businesses, facilities and institutions that serve people with disabilities.

EOLP is developing other interchangeable attachments and accessories such as the Minishopper bags that are customized for the Model 410 to increase product versatility. Additionally, the company is creating new design adaptations to the Model 410 frame to appeal to an even wider array of wheelchair models.

INDUSTRY HIGHLIGHTS
According to The Wisconsin Innovation Service Center, the U.S. market for home care products and equipment continues to post steady gains, primarily as a result of the aging population and increasing shifts of chronic care patients from hospitals to home. In 2004, an estimated 16 million people received home health care in the United States, and most of these individuals also used associated home care products. Through 2009, the numbers of home care patients will continue to grow as patients’ life spans are extended.

• An estimated 15 to 16 million Americans use wheelchairs, and the highest rate of wheelchair users is among older adults. Almost three percent of the population ages 65 and older use a wheelchair and about 59 percent are women.
• As of 2005, the revenues generated from manual wheelchair sales was $38.4 million and had already outpaced and surpassed the projected revenues of all durable medical equipment for 2015 as reported by Health Guide USA. Manual wheelchair revenues are expected to reach over $100 million by 2012.
• In 2007, healthcare technology represented 54% of all deals in the healthcare industry totaling $172.9 billion. By 2010 healthcare spending is expected to reach $2.6 trillion, 16.8% of GDP.
• The Census Bureau reports that from the years 2010 to 2020, people between the ages 65-84 will increase by 39 percent; from 34 million in 2010 to 47 million by 2020. Ailments facing boomers will include vision impairments and difficulty with mobility. These latter two problems are projected to affect more than 30-40 million people.

COMPANY HIGHLIGHTS
EOLP holds one patent and is patent pending on its current product offering. In May 2007, EOLP was granted its operating and registration number with the (FDA) Food and Drug Administration. Ease of Life Products has secured its name and trademark with the United States Patent and Trademark Office (USPTO).

The company completed funding for the development of initial prototype and subsequent enhancements. Additional functionality of the Model 410 and accessories have been designed.

The Company has identified the top wheelchair manufacturers and distributors to support an Original Equipment Manufacturer (OEM) licensing approach for the Minishopper 410. An OEM licensing partnership will be mutually beneficial, as it will add value to the participating firm’s existing global product offering and create greater industry exposure for EOLP.

EOLP employed The Wisconsin Innovation Service Center (WISC) in Whitewater, Wisconsin to conduct an in-depth product feasibility and market survey analysis. WISC specializes in new product and invention assessments and market expansion opportunities for innovative manufacturers, technology businesses and independent inventors. Since 1980, WISC has
researched the viability of over 6,000 projects. The research from the WISC report identified and validated market size, relevant trends as well as our competition.

ROLL-OUT STRATEGY
EOLP has an aggressive marketing strategy design to introduce the company and its products to manufacturers and distributors. The company has a multi-pronged approach of marketing and public relations to ensure revenue growth and awareness. The plan builds on proven practices, research and common sense. In concert with business development partner, the company will do:

• Licensing – To maximize market penetration and revenue through an OEM licensing strategy
• Marketing – Implement comprehensive strategy utilizing creative, effective traditional and online tactics to drive market awareness and acceptance
• Distribution – Development of distribution partners and channels
• Branding – Highlight EOLP and products’ competitive advantages and communicate those to manufacturing and distribution partners. Explore the establishment of private label agreements.

RECENT DEVELOPMENTS
Advent Tool and Mold will provide engineering, design and fabrication services for EOLP. Advent is a single source comprehensive manufacturing service with an extensive track record in the manufacture of products in the business, automotive, electronics and healthcare industries. (www.adventtool.com)

Class 5, Inc. will work to secure licensing agreements with OEM’s in addition to recruitment and development of EOLP’s sales personnel. Class 5 is a medical product commercialization, marketing company specializing in product development, strategic marketing, tactical launch planning and distribution system development in the DME/HME industry. (www.class5.net)

DXP, Inc. will work in collaboration with EOLP in developing future iterations, product attachments and accessories for the Model 410. DXP is an independent product design and development firm. (www.dxpnyc.com )